Yes, we may be a little more sensitive to this topic than most. After all, simplifying the complex is what we do. That said, we think most marketers would agree that jargon tends to make our communication tedious, nonsensical or trite to the point of being meaningless.

We’ve found some kindred spirits
The staff at Fast Company is clearly tired of jargon as well. They recently pitted 32 of the worst examples against each other, and put it up for a vote. See the bracket-style results of this jargon madness.

Spoiler alert…
Probably due to its creepy connotations, “opening the kimono” was the surprise winner, beating out such perennial favorites as “synergy” and “value add.”

While it would be nice if this poll was a “gamechanger” when it comes to using jargon, we know many people “don’t have the bandwidth” to “circle back” to their choice of words because they’re too busy “blue skying” “disruptive” initiatives that “leverage” their “core competencies” and “move the needle.” But hey, we should all keep trying!